The reason why your posts and Instagram campaigns aren’t resonating with your customers? You’re sprinkling in product posts here and there, instead of crafting an intentional campaign.
How can you make a big splash on Instagram AND generate sales for your product/service?
Let me paint a scene for you: I’ve lived in Texas for a year and let me tell you, we love our “sweater weather.” I’ve never been so excited to wear a nice cozy sweater when it’s 70 degrees. Now, imagine you’re a boutique owner in a warmer climate like Texas and you just launched 30 stunning new cable-knit sweaters on your website…yet, sales are stagnant.
Sure, you could sporadically post about your sweaters, but you’re eager to take advantage of the cooler weather and show your customers just how great they are.
How can we show this to our audience? Through an Instagram Campaign.
Crafted as a purposeful and strategic marketing endeavor, an Instagram campaign is series of thematic posts, aimed to support a larger goal.
Now, imagine dedicating an entire week of content to your cozy sweaters, themed as “sweater weather,” with the goal of selling 10 of your signature cable-knit sweaters.
Crafting a week’s worth of content for your campaign is not only more powerful, but much more engaging for your audience.
What captures your attention more: a standalone product image or a sequence of interactive posts?
Let’s follow the steps in my Instagram Campaign template to create a campaign for your cable-knit sweaters:
Choosing a Theme
Crafting your Instagram campaign should be a well thought-out endeavor. To kickstart the process, chose a theme that aligns with your business’ core values. This can be anything from client appreciation, to product showcase, to an education series.
In the case of the sweater boutique, opting for a product showcase theme could be a perfect choice, allowing you to shine a spotlight on your latest collection of high-end cable knit sweaters. Throughout the campaign period, you’ll craft tailored posts dedicated to showcasing the unique features & styles of these sweaters.
Naming your Instagram campaign
I suggest selecting an engaging and creative name that embodies the spirit of both your business and your campaign. This not only creates recognition for your followers but fosters a strong connection with your brand & campaign. For instance, a unique name for the sweater campaign could be “Knitflix & Chill” or “Snug Style Saga” or “Sweater Weather.”
Identifying your campaign’s goal
Next, choose a goal. Ask yourself: What are my desired outcomes for this campaign? Are you aiming for increased leads, boosted sales, or enhanced audience engagement? Once you define your goal, you can craft your content in a manner that best supports and drives your objectives. For instance, a specific target could be obtaining 10 sales of your latest sweaters during the campaign period.
Choosing a timeline
After defining your objectives, it’s essential to set a dedicated timeline for your campaign. I recommend allocating a period ranging from at least one week to a maximum of three months. For instance, you might choose to run the campaign daily for a week as a focused burst of engagement.
Choosing a timeline
Every post in your campaign should intricately tie back to your chosen theme. For instance, if your objective is to sell 10 sweaters, you can craft content that seamlessly links to these offerings.
For example, on day one you could share a “day in the life” video, highlighting the adaptability of your new sweater as you tackle your day’s errands. Day two, you could show your audience all the amazing ways you can style the sweater.
Choosing the content type for your Instagram Campaign
This can be anything from carousel posts to reels. Once you have discovered your timeline, choose what type of posts you will share each day.
That’s the power of a well-crafted campaign. It’s not just about the ‘what’ but the ‘how’ and the ‘why’. It’s about creating a narrative that transforms INTEREST into ACTION. And now… I’m passing the baton to you with my Instagram Campaign Template — your secret weapon to create that same buzz for your business!
So, what’s next for your Instagram Campaign?
Write it Out
Use the Instagram Template below to kickstart your process! This will help you get organized, making sure your campaign aligns with your goals and selected theme. Use the example below for inspiration.
Staying Consistent
You probably know by now that my biggest advice for growing on Instagram is staying consistent. Ensure the days you pick for your campaign’s posts fit your schedule seamlessly. If you use a scheduling app like Later (or my personal choice) Coschedule, map out your monthly posts to maintain a consistent and organized approach.
Did you like this blog post? Send me a DM on Instagram at @5to9socials and share your thoughts!
