Personal Branding and PR for Therapists and Counselors
Alyssa Booth | Case Study
Industry:
Mental Health, Counseling & Therapy
Phase 1:
Instagram & Messaging Strategy
Phase 2:
PR Support & Visibility
Meet Alyssa
Alyssa Booth is a Licensed Trauma Therapist and Nervous System Coach in San Antonio.
Her work supports over-functioning moms, the ones who snap and spiral but still show up, in feeling steady and present even when life is messy. Through a holistic, trauma-informed approach, she helps women reconnect to themselves and reclaim their calm. She's also been recognized as a Top Mental Health Professional in San Antonio.
Since we worked together, Alyssa has grown into an even more focused brand as a trauma therapist and nervous system coach.
Phase 1: Instagram & Messaging Strategy
The Starting Point:
Inspiring content that her audience loved, but that wasn't translating into action yet
Big goals (filling her coaching program, expanding her reach, growing her brand) without a clear content strategy to get there
Posting without a repeatable structure, so every post felt like guesswork
What We Did:
Refined her messaging so her content spoke directly to her dream clients
Built content pillars that gave her a clear, strategic way to post (no more guesswork)
Created an aligned content plan balancing storytelling, education, and client wins
Alyssa wasn't just posting more content. She was posting the RIGHT content (content that connects, content that converts), with the confidence and clarity to create posts that lead to action.
the results
Top Mental Health Professional in San Antonio
Alyssa Booth
Having a trustworthy person in my corner who is handling all of the PR, pitching, social media, etc is a HUGE weight lifted off my shoulders. You will NOT feel like just another client on her list... She brings her genuine care and passion to your business and brand so its easy to let her work for you behind the scenes knowing she has your best interest at heart-- to me, this is priceless!
“Erin with Her Digital Legacy is the best if you are looking to expand your online presence. ”
