Client Case Study:
Babes Support Babes
Service | digital presence Management & personal brand coaching
The Brief
Christine, the founder of BSB San Antonio (Babes Support Babes), leads a thriving women-led community dedicated to connection, empowerment, and growth. As the heart behind BSB, Christine was pouring everything into the community—planning events, mentoring women, and showing up for others—but behind the scenes, she struggled to balance her own voice with that of the brand she built.
She knew her personal presence mattered—especially as the leader of a mission-driven movement—but wasn’t sure how to position herself as an expert through her community brand without overshadowing the collective spirit of BSB. The noise of online advice left her overwhelmed and piecing together strategies that didn’t quite fit.
That’s where our personal brand coaching came in. Together, we clarified her voice, refined her goals, and developed a personal brand strategy that honored both her expertise and the heart of BSB. We positioned Christine as a confident, intentional founder who leads with authenticity and purpose—while still amplifying the women her platform is designed to support.
We worked to ensure that when people discover BSB, they not only feel the power of the community, but also see the thoughtful, strategic leader behind it. Christine now shows up with clarity and confidence, grounded in a brand that reflects who she is and what she stands for.
Her transformation includes: A clear, aligned personal brand that elevates her leadership without dimming her community, confidence in how and where to show up as a founder with purpose, a strategy that bridges personal authority with community impact, and a renewed belief in herself as a business owner and visionary leader.
Christine’s story is proof that you can shine a light on your community while owning your place as its leader—and your brand can (and should) do both.
after
The Feed
Before
Built a strategy to balance personal authority with community storytelling
Positioned her as a confident founder and expert behind the BSB movement
Clarified her personal brand to complement and elevate her community mission
What we accomplished together:
Replaced overwhelm with clarity, confidence, and a roadmap for intentional growth
Babes support babes
For nearly a year now, Erin has been my behind-the-scenes hype girl, strategist, and branding coach all rolled into one. Before Erin, I was doing my best piecing together advice from ChatGPT, podcasts, YouTube, and endless Googling—but I was overwhelmed by the noise. Erin changed everything. She took the time to truly understand me, my business, and who I'm serving. She helped me fine-tune my voice, clarify my goals, and develop a personal brand that actually feels like me.
Thanks to Erin, I show up with confidence and consistency. I know which platforms are worth my time, what content resonates most with my audience, and I have an actual roadmap that feels doable and exciting. Her coaching is deeply personalized, and I've seen real growth—not just in my brand visibility, but in my belief in myself as a business owner.
If you're building a business, you need to build your personal brand—and Erin is the absolute best person to guide you through it. Highly recommend!
“Working with Erin has been one of the best investments I've made in my business.”
Watch the video testimonial
