Service | digital presence Management

The Brief

Brittany Hanson started her photography journey in 2018 with a Black Friday impulse buy—and by 2020, she had turned that spark into a full-time business. After years of exploring different types of photography, Brittany realized her heart was in two places: photographing high school seniors and supporting small businesses through brand photography.

When we began working together, Brittany was ready to step fully into her next chapter: niching down, refining her offers, and building a personal brand that reflected where she was going—not just where she had been. She wasn’t just a photographer anymore. She was building a recognizable brand that people could connect with and trust.

Through coaching and strategic support, we helped her define her niche, set up a high-converting email marketing funnel, and bring consistency to her Instagram strategy. We aligned her new branding and website with content that told her story and highlighted her expertise, while also sending her audience seamlessly from Instagram to her email list—helping her grow her list into the hundreds.

Most importantly, Brittany began to show up with confidence. Her face, her voice, and her personality became an intentional part of her marketing—and the results followed. Her personal brand started doing the heavy lifting for her: attracting clients, building recognition, and keeping her top-of-mind in her community.

Her transformation includes: A clearly defined niche and brand message aligned with her passion and goals, a growing email list connected to a strategic freebie and nurtured through Flodesk, a content strategy that drives traffic from Instagram to her website and inbox, and a personal brand that makes her more than “just a photographer”—it makes her unforgettable.

Brittany’s story is a reminder that consistency, clarity, and confidence online can elevate you from service provider to sought-after brand.