Service | digital presence Management

The Brief

When Holly and I first began working together, she was positioned as a Grief and Attachment counselor. While her expertise was undeniable, her analytics told a different story — her audience wasn’t seeking grief content; they were responding to the emotional upheaval, identity shifts, and relational changes of midlife. This insight sparked a complete brand repositioning, aligning her digital presence with the women she had already been serving for years.

We rebuilt Holly’s online identity around Midlife Counseling for Women, crafted a grounded and compassionate brand voice, and developed a strategy rooted in education, emotional resonance, and trust. With confidentiality limiting traditional testimonial-driven content, we leaned into face-to-camera Q&A videos, validating micro-stories, themed series, and narrative-led campaigns that showcased her expertise without compromising client privacy.

As her messaging shifted, her numbers reflected the transformation. Within the last 60 days alone, Holly generated 57,171 in cross-platform reach, 62,372 views, 1,407 total engagements, and consistent audience growth across Instagram, TikTok, and YouTube. YouTube also experienced immediate traction, pulling in 27,261 views as we expanded her long-form ecosystem ahead of her upcoming midlife book release. Her content is now consistently reaching non-followers — a clear indicator that her message is resonating with the right audience and organically expanding her visibility.

Today, Holly’s digital presence fully reflects the leader she is: steady, insightful, and deeply connected to the emotional landscape of midlife women. Our work has not only elevated her online visibility but also positioned her for the next era of her thought leadership — including her 2026 book launch and a growing multi-platform presence that now supports women far beyond the therapy room.

And the most important result? Holly no longer has to build her digital presence alone — she has a dedicated Personal Brand Strategist walking beside her as her career expands, ensuring her visibility grows as powerfully as her impact.