Service | Personal brand strategy intensive

The Brief

Janki DePalma, a respected Business Development leader in the Architecture, Engineering, and Construction (A/E/C) industry, is known for her strategic mind, deep empathy, and commitment to creating more inclusive professional spaces. While she had a strong reputation in real life—speaking on industry stages, mentoring others, and leading with integrity—her online presence didn’t reflect the depth of her leadership.

Janki was active on LinkedIn, sharing event updates and panel appearances, but her digital presence lacked the storytelling and visibility that matched her real-world influence. She felt a disconnect: she had more to say, but wasn’t sure how to show up online without feeling overly self-promotional.

In her Personal Brand Intensive, we revisited the deeper “why” behind her work—uncovering pivotal career moments and experiences that shaped her values. We explored how being underestimated early on fuelled her mission to help others build authentic, inclusive connections in the A/E/C space. Together, we repositioned her brand to reflect her bold, nuanced leadership style—one that proves you don’t need to be the loudest voice to be the most impactful.

We refined her messaging to highlight her role as a speaker and mentor helping architects and business development professionals grow through meaningful connections. We also reshaped her LinkedIn presence using a proven headline and “About” section framework that tied her personal story to her professional impact—with clarity, confidence, and strategy.

The result? Janki now has a cohesive, elevated digital presence that communicates her leadership and invites aligned opportunities. She no longer sees LinkedIn as a place to “promote,” but as a platform to serve, connect, and inspire.

Her refreshed brand includes: A polished LinkedIn profile that reflects her voice, values, and vision, a messaging strategy that bridges her story with her industry influence, and a positioning that clearly show her as a sought-after speaker and advocate for inclusive business development

Janki’s transformation is proof that when your digital presence reflects your lived experience, your brand becomes a magnet for connection and credibility. She’s showing up now—not just as herself, but as a bolder, more intentional version of the leader she’s always been.