Service | digital presence Management

The Brief

Dominique, founder of Mokha & Ko, is a small business owner based in San Antonio, Texas, who creates spooky, handmade accessories and apparel with edge and intention. As a woman of color, her mission goes beyond style—she's built her brand to serve those who often feel overlooked in traditional fashion spaces, especially people looking for high-quality hair accessories that support protective styles while embracing bold, horror-inspired aesthetics.

While Dominique had a strong creative vision and local presence through markets, she needed support with turning that into a consistent digital brand. Balancing a full-time job with growing her business made it difficult to manage content creation and strategy across platforms like Instagram and TikTok.

We partnered to develop both her business and personal brand from the ground up. Beyond just social media support, Dominique receives ongoing mentorship and coaching in building a personal brand that resonates. Together, we mapped out strategies to help her consistently show up online, bring out her personality, and create content that feels authentic and aligned—because that’s what truly connects with her audience.

This includes helping her figure out what kind of content to capture at markets, how to repurpose it strategically across platforms, and how to position herself as the face of the brand. We also consult on business growth, creative direction, and identifying strategic partnerships and collaborations that support her long-term goals.

The result? A cohesive and magnetic personal brand that stands out online. Dominique is showing up more consistently and confidently on Instagram and TikTok, and she’s cultivating a loyal, engaged audience who connects with her not just for her products—but for her story, her energy, and her authenticity.