Client Case Study:
Nancy Hernandez
Service | Personal brand strategy intensive
The Brief
Nancy Hernandez—a licensed counselor, experienced coach, and advocate for event professionals facing burnout—had the credentials, experience, and passion. But her online presence didn’t reflect the depth of her work or the transformation she offers. Despite showing up consistently, she struggled with traction. Her messaging felt vague, her brand flat. She knew she was making an impact but couldn’t articulate it clearly—and wasn’t positioned as the leader she truly is.
That changed when she booked a Personal Brand Strategy Intensive. Together, we zoomed out to see the full picture. We refined her story, clarified her positioning, and rebuilt her messaging from a place of authenticity and authority. This wasn’t about changing Nancy—it was about aligning her brand with the powerful guide she already was offline.
We developed a brand voice that felt like her, a strategy that connected her clinical background with her personal experience, and messaging that honored both her expertise and empathy.
After our work (plus two weeks of Slack support), Nancy walked away with: Clear, confident messaging that resonates, a brand rooted in both authority and heart, and language that speaks directly to her audience.
She finally saw her counseling credentials and neuroscience-based approach as central strengths—not side notes. As she put it, “Erin helped me bring all the pieces of who I am into one cohesive message.”
With her message aligned and her voice empowered, Nancy began showing up online with purpose and confidence—and positioned herself for deeper impact, new opportunities, and long-term visibility.
Developed an authentic brand voice that confidently expresses both her professionalism and emotional depth.
Refined her messaging strategy to articulate her value & position her as a trusted authority in the burnout space for event professionals.
Clarified her brand foundation by connecting her clinical expertise, personal experience, and passion into one cohesive narrative.
What we accomplished together:
Built a framework for communicating her story & services in a way that resonates, attracts aligned clients, & supports long-term visibility.
nancy hernandez
My biggest takeaway was finally understanding how to bring all the pieces of who I am—my counseling background, my lived experience with burnout, my love for event planners—into one cohesive message that clearly positions me as a leader in this space. Erin helped me name the transformation I walk my clients through and gave me language that honors both my authority and the emotional depth of my work. I stopped second-guessing myself and started seeing how my story + education is the brand. (...)
After working with Erin, I walked away with a message that feels strong, aligned, and deeply true to who I am. I have a clearer sense of what I stand for, how to talk to the people I serve, and how to show up with purpose. The best part? I feel seen—and now I know how to help my audience feel that way, too.
Erin’s process is thoughtful, strategic, intuitive, and filled with care. She doesn’t just hand you a brand strategy—she helps you remember who you are and how to share that with the world. Don’t sleep on this—this kind of clarity shifts everything.“
I recently did a Personal Brand Strategy Intensive, and let me just say… GAME CHANGER!
Watch the video testimonial
