Done-for-You PR Day for Coaches and Speakers
Nancy Hernandez | Case Study
Industry:
Coaching for event professionals
Project scope:
Full-service keynote PR and content: pre-event prep, day-of capture, post-event repurposing.
2 Invitations
To Speak After First Keynote
595+
Accounts Reached
108%
Increase in Reach
55%
Increase in Profile Visits
At a Glance
Challenges
Booked her first keynote, but wasn't sure where to take it from there
Wanted to feel confident and polished on stage and had no reusable materials to carry into future stages
A full day of moving parts — hair, makeup, sound checks, staging — to manage alone
No press or content plan to extend the keynote beyond the room
Wanting to share her journal and offer during the keynote, without taking away from the message
What We Did
Coached her on-stage presence and ran through the keynote together, start to finish — right up to the night before
Redesigned her slides and media kit and built a full speaker kit — so the whole experience was ready to reuse for future speaking opportunities
Scheduled and managed every day-of detail — hair, makeup, sound checks, on-stage timing
Handled press outreach ahead of the event and gave her content ideas to build buzz
Produced post-event reels and a story that carried her into a podcast invite and a second speaking engagement
Meet Nancy
Nancy Hernandez is a coach, Licensed Professional Counselor (LPC), and former event planner who brings a decade of lived industry experience to her work with event professionals.
After running her event planning business for 10 years and navigating burnout herself, Nancy now helps event professionals protect their energy, strengthen their leadership, and create sustainable rhythms that support long-term success.
Her blend of real-life industry insight and therapeutic expertise has made her a trusted voice for event professionals. Known for her grounded, neuroscience-informed approach, she translates complex emotional patterns into practical, actionable strategies.
Whether speaking on stage or coaching behind the scenes, Nancy's mission is to empower event professionals to thrive not just in their business, but in their overall well-being.
Nancy has been featured and seen in:
The Results
Watch the video testimonial
Nancy Hernandez
What you read on her services page does not do her justice. Erin goes far beyond her brilliance and creativity — she has a rare gift for truly understanding your message and helping you share it clearly and honestly. Because of her, my mission is reaching more people, I feel more confident, and I genuinely feel like I am making a dent in the world.
“Erin helped me find my voice, and share my story in ways I never thought I could.”
