Because your team’s digital presence is more than just an online profile. It begins with intentional personal branding.
When team members present a unified personal brand, both online and in person, it reflects a culture of clarity, shared values, and strong leadership.
Participants will complete guided exercises to audit and enhance their LinkedIn profiles—refining their headline, about section, profile photo, and banner to reflect a clear, credible personal brand. These updates are designed to position participants as trusted experts in their field, increase visibility in search, and build confidence in both digital and in-person settings. A strong LinkedIn presence not only supports individual growth but also reflects a firm that values alignment, leadership, and professional development.
In this hands-on workshop, we’ll explore how the three pillars of personal branding (messaging, appearance, and consistency) can create alignment across your team and elevate your firm’s presence in the industry.
Understand the three core pillars of personal branding: messaging, appearance, and consistency.
Learn how personal branding can align your team, strengthen firm culture, and elevate visibility across the industry.
Learn how to align your in-person presence and digital footprint so they reflect your expertise and leadership.
Audit and refine key elements of your LinkedIn profile to support credibility, connection, and SEO.
Attendees will leave with a practical framework for building a values-driven personal brand, tangible updates to their online presence, and a deeper understanding of how individual visibility contributes to collective impact.
Leave with a practical framework to build & maintain a brand that supports personal growth & team impact.
haley wheeler
She is patient, thorough, and full of easy tips you can implement immediately! I highly recommend her services.
kristin condrin
Erin was truly a joy to have speak with our KENS 5 team! She shared valuable insights on building a personal brand, LinkedIn best practices, and how to confidently showcase your strengths and value. It was an incredibly impactful and worthwhile session!
sara villanueva ortiz
I attended Erin's Workshop at the NAWBOSA Women's Leadership Summit and I was blown away by her professionalism, knowledge and her ability to engage the entire audience. The whole session was so valuable and really spoke to me as a small business owner who really wants to stay consistent. Thank you so much for that value packed session Erin!
sarah almendariz rivera
I've had the pleasure of learning from Erin through a couple of NAWBO events, and she is truly a gem! As someone who typically dreads social media and posting in general, I really appreciate how Erin makes everything feel approachable and easy to understand. She breaks things down in a way that’s not only practical but actually enjoyable. Highly recommend her to anyone wanting to grow their digital presence with less stress and more confidence.
kristina bleiler
Erin is such an embodiment of what she stands for, and I've always noticed how strong, clear, distinguished her personal brand is (as a Brand Designer & Educator, I love to see it!). She is very uplifting and present with people she's supporting, and always has practical tips or fresh ideas to offer conversations around online marketing and brand-building. I'll never forget the first time I went to one of her workshops, where she taught how "consistency" gets to looks unique to every individual's life when it comes to marketing on social media. She is very articulate and intentional, and I knew I had to connect with her afterwards!
Grecia Cardenas
Erin 's personality really encourages you and motivates you to think of how you can grow your personal brand. Really excited of the journey ahead of building something with her help!
Leslie weintraub
Erin was fantastic! So incredibly helpful with her guidance on building out my personal brand. She did a workshop for the place I work at and I learned so much and have a great direction. She is very knowledgeable and breaks things down in bite sizes how to build a brand. Looking forward to continuing to work with her. I highly recommend her!