Social Management for Divorce Counselor
Holly Lockett Counseling | case Study
Industry:
Therapy / Counseling
Project scope:
Social Media Management
527,988+
Views
14,026+
325,039+
Accounts Reached
3,661
Shares
Accounts Engaged
400
Book Pre-Orders in First 3 Months
At a Glance
Challenges
Skilled in grief and attachment, she wanted to expand into divorce work but had no clear path forward
Wanted to write a book on divorce but had no audience to launch it to
Struggled to show both her clinical expertise and her personality on camera
No defined brand voice tying her content together
No cohesive multi-platform infrastructure or content system
What We Did
Built a content strategy rooted in her lived experience that established her in the divorce space and drew in her ideal clients
Wove book messaging into her storytelling to fuel the pre-order campaign
Created content formats — face-to-camera Q&As, micro-stories, and themed series — that showcase her expertise and personality
Developed a consistent brand voice that blends clinical credibility with unfiltered personal experience
Built a cohesive multi-platform system across Instagram, TikTok, YouTube, and Substack
Meet Holly
Holly Lockett, MS, LPC-S, is a licensed counselor who helps women navigate the grief, identity loss, and reinvention that follow divorce. Drawing on both her clinical training and her own experience rebuilding after divorce, she offers women a grounded, honest space to grieve what they've lost and rediscover who they are. She blends clinical expertise with honesty, warmth, and humor.
Want a copy of her book?
The Results
Holly lockett
She's helped me clarify my message, build my online presence, and gain real visibility — and her approach to branding, content, and strategy is insightful, strategic, and encouraging. I feel so much more confident in posting on social media, in my marketing, and in knowing exactly who my ideal client is. I highly recommend her to anyone looking to build a strong, aligned digital presence.
“Working with Erin on my personal brand has been a game-changer!”
