Award Submission Strategy for CEOs
Leslee Owen | Case Study
Industry:
Demand Generation & AI Search for Professional Services
Project scope:
PR & Social Media Management
Winner
2026 NAWBO Women Business Owner of the Year
2x
Featured in nationally recognized association newsletters & webinars
3
Media placements Secured
At a Glance
Challenges
A thriving business with a rock-solid reputation, but a personal brand still sitting in the background
Years of expertise and real client results that weren't getting the press recognition they deserved
A busy CEO with zero time to track, manage, or apply for awards and media opportunities herself
Award announcements she'd see and think "this is SO me," only for the deadline to pass before she could act
Scaling her company and raising four kids, so her own visibility kept landing at the bottom of the list
What We Did
Built her media kit so organizers and press had everything they needed to say yes
Designed a PR strategy that matched her established authority (no more blending in)
Tracked, managed, and submitted every award and media application, jumping on opportunities fast
Secured features in nationally recognized association newsletters and webinars
Positioned her for the win: 2026 NAWBO Women Business Owner of the Year
Meet Leslee
Leslee Owen is the Co-Founder and CEO of Movement Maker, a Demand Infrastructure company that installs the systems professional service firms need to get found, trusted, and recommended in the age of AI search.
Most firms built their business on referrals and 2016 marketing tactics. They don't realize how fast discovery is changing. Leslee's work exists to close that gap before it costs them.
With 27 years in front of audiences and a background producing globally broadcast television, she has spent her career turning complex ideas into stories people act on. That instinct is what makes her message land the way it does, whether she's on stage or working directly with a firm to install their Demand Infrastructure System. This proprietary framework gives firms the architecture to generate predictable inbound pipeline instead of waiting on referrals that may not come.
Leslee has advised hundreds of business leaders across professional services. She and her team at Movement Maker are certified AI search experts. She is the 2026 NAWBO Women Business Owner of the Year.
She doesn't just help firms keep up. She installs the infrastructure that keeps them in the conversation.
The Results
Event hosted with NAWBO
Turn Your Website Into a Client-Attracting Powerhouse
Guest Blog Post with NAWBO
NAWBO Movement Maker CEO 2026 Woman Business Owner of the Year
Media Placements
Watch the video testimonial
Leslee Owen
I needed to uplevel my personal brand and digital PR, but as a busy CEO, I didn’t have the time to manage awards or media opportunities. Erin made it effortless — she built my media kit, handled every application, and jumped on opportunities fast. Because of her, I was featured twice in nationally recognized association newsletters and webinars. If you’re a CEO who knows how important PR is but doesn’t have the time, Erin is the person you want on your team.
“Working with Erin Hoy was an absolute game-changer for me and my business.”
