PR Management for Global Strategist
Vidya Moorthy | Case Study
Industry:
Keynote Speaker, Global Affairs, Community Building
Project scope:
PR & Social Media Management
30%
Increase in Speaking Engagements
333%
Increase in Profile Views
1,005%
Increase in Accounts Engaged
158%
Net Follower Growth
At a Glance
Challenges
A respected authority on geopolitics and global affairs, but no online presence or searchability to match her offline credibility
Wanted to 3x her speaking and attract press, sponsorship, and members — but had zero media features to point to
No PR assets — no media kit, speaker sheet, or current bio — making it harder for organizers and press to say yes
Thin, inconsistent presence on LinkedIn and Instagram, the exact platforms where her audience and event buyers look
No defined brand voice or content system tying her global expertise to her local community work
What We Did
Built a consistent publishing presence across Instagram and LinkedIn, establishing a regular cadence on the two platforms where her audience and event buyers look
Developed a defined brand voice and content system connecting her global geopolitical expertise to her local Austin community work
Grew her Instagram reach past 6,100 accounts and increased profile views by 333%, building an online presence that matches her offline credibility
Developed core PR assets including a media kit, speaker sheet, and professional bio that make it easy for organizers and press to say yes
Created a speaker pipeline through media-ready content like Reels and thought leadership posts that press and organizers can point to when evaluating her
Meet Vidya
Vidya Moorthy, MBA, is a Global Affairs Strategist and President of Austin Business Woman — a thriving community of over 1,500 women in business across Austin, TX.
She translates global power shifts into clear, actionable insights for business leaders, bringing that expertise to chambers, corporate events, and conferences through her signature keynote, The Lion in the Changing Jungle.
Born in India and now calling Austin home, she draws on a career spanning international PR, crisis communications, and executive leadership across the U.S. and Asia-Pacific. The throughline of her work: the women who understand what's happening globally are the ones who lead locally.
Vidya has been featured and seen in:
Media Placements
2026 Ethics in Business Awards
PT 50 Austin Thinkers & Doers Event
West Austin Chamber of Commerce
Vidya
Knowing that it is impossible to do everything myself, I leaned on Her Digital Legacy to execute my personal brand campaign. I know it needed thought and strategy, creativity, attention to detail, and above all, meticulous execution. This firm delivers all this on a superlative scale while using a client-centric approach. The team is responsive and sensitive and delicately pushes me to be more brave and experimental in my marketing campaign.
“They put their heart into their work and one of the few firms I endorse with mine!”
